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Burger shop 2 hacked10/13/2023 "It's one thing when Twitter is free for brands," said brand strategist Adam Hanft. Once they're paying big money for Twitter's services, companies will likely be less forgiving. Twitter unveiled a tool on Wednesday that lets companies use third-party ad platforms to launch marketing campaigns. infrastructureīut brands are likely to cut down on the slack they give Twitter. Related story: Hackers take aim at key U.S. "For now, Twitter represents more reward than risk," Santoro said. It would be hard for brands to ignore Twitter, because it's a space full of potential customers, according to Mike Santoro, president of Walker Sands, a PR and social media firm. So far, no major brands have abandoned Twitter because of hacking issues. Compromised accounts are typically recoverable within a few hours. The damage from hacking can be serious, albeit temporary.
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